Apple Announces Box Competitor As Aaron Levie Watches From The VIP Row

It’s unclear whether Levie clapped after Federighi announced iCloud Drive on stage


Apple’s umbrella of cloud services dubbed iCloud will soon receive a major upgrade. SVP of Software Engineering Craig Federighi just introduced the new feature at WWDC. Basically, the company just copied Dropbox, Microsoft’s OneDrive, Google Drive, Box, and every other cloud storage service out there. In OS X Yosemite, you’ll find a new magic folder called iCloud Drive and that acts exactly as you expect.

Whenever you put a file in iCloud Drive, it will sync this file with Apple’s servers. Of course, you can access your files on your other devices, including your iPhone and iPad. But that’s not all, iCloud Drive will also be available on Windows and the web.

The most interesting aspect of the new feature is that iCloud Drive uses the traditional folder interface. Apple has tried for years to make the file system disappear in iOS and later in OS X. It looks…

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