Tapping Into The Growth Of India’s Emerging Mobile Markets

TechCrunch

Editor’s note: Krish Kupathi is the CEO of Mobiliya.

It took only seconds for Xiaomi phones to sell out on the e-commerce platform Flipkart in India. This feat is staggering considering the Indian e-commerce industry is a relatively new concept for many consumers. In fact, Indian smart phone sales doubled from 156 million sold in 2013 to 364 million units sold thus far in 2014. With a product in such high demand, mobile manufacturers that want to succeed in India must put three things first: customizable products, regional-market sensitivity and trend incorporation.

Google’s product strategy team, which includes many Indian members, understood the necessities and desires of the Indian market. Google designed the Android One specifically to meet the needs of this Indian market segment — often referred to as “the next billion” — which is still transitioning to smartphone technology.

Android One came equipped with dual-SIM card capability…

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