Amazon Expands ‘Prime Now’ One-Hour Delivery Service To Dallas, Now Covers 4 Metros


One more step ahead for e-commerce giant Amazon in building up its logistics and delivery network, and another for developing services to keep customers coming back for more. This morning the company announced that Dallas is the latest city to get Amazon Prime Now, its one-hour delivery service of “daily essentials” like household items, toys and books. This brings the total number of cities serviced by Prime Now — where two-hour deliveries are free, and one-hour arrivals cost $7.99 — up to four, after Baltimore and Miami were added last week, and New York launched in December 2014.

Prime Now is designed as another perk for members of Prime, its $99/year loyalty program that gives users free two-day shipping, access to certain services like Amazon’s streamed video and music services and fresh food delivery, discounts on certain items and other features — basically things that Amazon has determined will ensure that customers continue…

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