Automattic Buys WooCommerce, The Popular Plugin For Turning WordPress Into A Store



If you’re looking to turn your WordPress site into an online shop, one option reigns supreme: WooCommerce. With roughly 7.5 million downloads, it’s easily the most popular e-commerce WordPress plugin — hell, it’s one of the top 10 most popular WordPress plugins overall.

And now it’s officially a part of the WordPress family. Automattic, the company behind, has just acquired WooCommerce.

Automattic isn’t disclosing the price of the acquisition, but tells me that it’s by far “the biggest acquisition by Automattic to date.” We’ll keep digging for details beyond that, of course.

So why might Automattic snatch up an e-commerce plugin? Because it’s what the people want.

“I remember a few years ago I was at [a WordPress conference],” says WordPress founder Matt Mullenweg in a video announcing the acquisition. “Someone stood up in the Q&A and asked me ‘When are you going to make it as easy…

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