Experimenting With Virtual Reality, Financial Services Enter The Matrix


[tc_contributor_byline slug=”Joseph-McKenna”]

“You take the blue pill –- the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill -– you stay in Wonderland and I show you how deep the rabbit hole goes.”

Morpheus and The Matrix introduced virtual reality (VR) to a mass audience, and the technology — once largely the domain of the entertainment industry — is now poised to reinvent a range of industries, from healthcare and the military to education and financial services.

VR technology appeals to industry because it has the potential to improve the user experience by transforming uninspiring or complicated content into a vivid, immersive experience. This opportunity is particularly relevant to the financial industry, because it represents a new channel for financial services providers -– such as wealth managers, brokerage firms and personal bankers — to deliver financial content in a novel…

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