WhatsApp is now free for all users forever, dropping subscription fees entirely in favor of other revenue models

Today, WhatsApp has announced a pretty major shift in its business model. The popular chat client is going completely free. Facebook-owned WhatsApp used to run on a trial model: users could use the app for free for a year. Subsequent years would cost $0.99 cents each. The paid model notably made WhatsApp stand out from the crowd, as almost every other social networking is […]

http://9to5mac.com/2016/01/18/whatsapp-is-now-free-for-all-users-forever-dropping-subscription-fees-entirely-in-favor-of-other-revenue-models/

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